I'm genuinely curious how anyone can spend any significant amount of time reading on the web and not use an ad-blocker. Even mostly-benign animated sidebar ads are too distracting for me.
I don't mind static ads, and Click to Flash seems to take care off all the ads that would bother me. The sites I visit are pretty typical of HN, SO, etc... so I'm not necessarily running into bad site designs too often.
> Even mostly-benign animated sidebar ads are too distracting for me.
My ad-blocker has been honed for the past 20 years I've been using the web. It's in my head. I just don't see banner-shaped animated objects anymore.
That said, I do block Flash for performance reasons, which also results in getting rid of the worst offenders. The day banners start using CSS animations or god forbid WebGL, I'll probably start blocking them outright.