[jkincaid]

This post is a good primer on PR basics. If you'd like to read more on the subject, I (also) wrote a book about startup PR with plenty of examples (and a few jokes).

The Burned-Out Blogger's Guide to PR: http://www.amazon.com/The-Burned-Out-Bloggers-Guide-PR-ebook...

(I used to write for TechCrunch and have subsequently done PR consulting for startups. Feedback on the book has been quite positive; if you read it and wish it covered something, let me know!)

[j_s]

I added it to my wishlist based on this recommendation:

https://news.ycombinator.com/item?id=8513339

Jason Kincaid's book is really really good

- nikcub

[papercruncher]

I second the recommendation, it was fairly short, an entertaining read, solid tips and no fluff

[jkincaid]

Thanks!

[aytekin]

I read this book. It is a fun read and full of useful information.

[tornapart]

Why'd you stop writing for TC?

[aytekin]

He explained it in the title of the book. :) he was burned out.