[JonnieCache]

Oh yes, I agree with that premise. It's hard to disagree with. Milgram, the art of Sales plus the aforementioned Derren Brown and his many layers of deception are enough to make the point.

I suppose it's unfortunate that he came up with such an amazingly provocative way of demonstrating his argument, it's somewhat eclipsed the argument itself. I am definitely a victim of nerd sniping here. It must be the open-ended secrecy that does it.