| I stayed 250 nights in a hotel for work last calendar year. ~220 in SPG, ~25 in Hyatt (enough to earn Diamond status), ~5 in a Marriott because there were no other options. Although I was at full liberty to do so (and expense it), I never chose to stay in an AirBnb. To make this feasible for me, I think AirBnb would need several things: * Some sort of loyalty program with PERSONAL benefits to me - this would best manifest itself as a credit in my personal account * Status - SPG Platinum greatly enhanced my traveling experience with perks such as recognition on check-in, upgrades, gift baskets, etc. I didn't care about most of this, but AirBnb could certainly implement aspects such as "upgrades" to nicer/bigger properties which are vacant within an x-block radius, gift baskets (delivered by the likes of Postmates, UberEATS, etc.), local events, etc. * Instant booking - this is HUGE. I very very often would book hotels past 6pm on the night of, or move/cancel stays based on work, airline schedules, etc. I don't want to wait to interact with a host - I just want a key. * Amenities - Fast WiFi is a must, outlets by the bed are nice, and very important - gym access. No reason why AirBnb couldn't come up with an arrangement with e.g. 24 Hour Fitness to provide access passes to guests * Room service - Partnership with Postmates/Caviar/DoorDash/etc. to bill directly to room, along with a preview of what's available * Personal concierge - ala SPG Ambassador * Perhaps most crucial to this list, is a concern for the employer, not me - the reason Amex/Concur have a duopoly over the enterprise travel market is not because of their partnerships or UI - it's because they offer integration with HR systems for things like emergency alerts (e.g there's been a terrorist attack in NYC - I need to know which of my employees are staying in a hotel near xxx). AirBnb should already be in talks with Workday/Zenefits/ZenPayroll and the likes to figure this out for tech startups - most likely to be early adopters. AirBnb has a potenitally superior product as compared to SPG,Hyatt,etc. and a better interface than Amex/Hipmunk/Concur/Orbitz for Business. But corp travel is complicated, and customers are extremely finicky. Huge potential to get this right, huge opportunity if they do. |
AirBnB has limited control over the guest experience. For instance, delivering instant booking would be difficult, and it can't guarantee consistently fast WiFi. It could conceivably incentivize hosts to offer certain amenities, but not all hosts will offer them, they won't be implemented the same way and in many cases this could negatively impact price. Where a host doesn't live up to AirBnB's standards, AirBnB would often have a limited ability to rectify the situation promptly.
Cobbling together features like gym access through partnerships is not very appealing. Depending on the location of an AirBnB rental, it could in many cases be incredibly inconvenient to have to travel to a gym, and folks used to staying at higher-end hotels are not going to be thrilled with access to 24 Hour Fitness. Gyms like Equinox have no incentive to partner with AirBnB so that somebody renting a room for a few nights can use a facility that members pay a premium to keep somewhat sheltered from the riff raff.