[dmarti]

Exactly.

Ad fraud is not just a waste of energy (like TV ads playing to no viewers). It supports bad stuff on the Internet at the expense of good stuff.

* Ad fraud is now the number one malware payload.

* Low-quality impressions show up on copyright infringement, comment spam, and other problem pages.

* When advertisers buy programmatically on markets that include both legit and fraudulent inventory, publishers pay for fraud in the form of lower CPMs.

More in response to the original article: http://blog.aloodo.org/posts/thank-you-for-supporting-fraud/