[coldcode]

I remember my employer once tried to get a contract to build a new online store for a electronics retailer in the late 90's. They boasted they sold stuff at less than they paid for it and would someday make it up later. We lost the bid but they went out of business and never paid the winner, IBM.

If you charge less than you pay for you should go out of business, not raise more money. Giving money to a negative retailer is gambling not investment.