[imakesnowflakes]

>If I choose Pepsi over Coke because of some subconciously altered motive, eh. Whatever.

It is not about choosing Pepsi over Coke. What make you choose (Coke OR Pepsi) over plain old cold water, when you feel thirsty?

Another issue is when you let Ads work, you are allowing the brand that had the most aggressive ad campaign to reap a profit. Not the one with a better product. Wont this prevent a better product from rising in the market?