[cvg]

Ironically enough, it may be CPC ads themselves that allow people protect their attention. Browser add ons like Ad Nauseam, http://adnauseam.io/, automatically click on ads (after first being blocked) and ensure that there's a high price to pay for playing in the ad game.

[bitJericho]

Too bad they don's support ublock origin. I don't use ABP anymore because they allow "acceptable" ads.