[jerf]

This is one of the classic ways people hook you into giving up your privacy, by talking about only the benefits and not talking about the costs.

I don't deny that amongst the buried millions of transactions this system will most assuredly generate, some minute fraction may actually benefit somebody by showing Comcast shenanigans or something. But... at what cost?

Sure, consumers might get some small amount of "empowerment", and all it took was handing large amounts of empowerment over to Blippy and whatever "affiliates" they sign with next month. Wow, what a deal!