[helfire]

I have SleepIQ from sleepnumber, was $299 add on for lifetime subscription. It's interesting but fairly limited. They do have an undocumented API ( https://github.com/erichelgeson/sleepiq ). I could hookup something to poll the API and fire events (sleep/away/restless/etc) but it'd be nice if it was a push vs pull and hook it into existing SmartThings hub or something.

It'll be interesting to watch this as the little and big companies are entering this market at about the same time.

[franceschetti]

Sleep IQ is definitely the most similar product in the market. We admire what they have done and believe we can take it a step further with more advanced technology and also a product that can fit any mattress regardless of the brand.

The integration with SmartThings is a good point and we hope to see more competitor products moving in this direction as the smart home ecosystem continues to grow. We just announced our integration with SmartThings recently and have already heard from many customers that want to see us integration with Wink next.