[waterlesscloud]

I'm trying to imagine a personal car without a steering wheel without an infotainment system.

Of course such vehicles will have infotainment. I've long been thinking about what sort of content would work best. Short, serialized content released on a weekday schedule would certainly be an opportunity. Perfect watercooler fodder.

[Someone]

Ads, of course, for some definition of 'works best' (extreme variant: self-driving car offers to pick up what you order while you are at work) If I were an employer, I might pay my personnel to have the infotainment part replaced by educational material on their way to work.

[grkvlt]

Nice idea...

As an employee you could get the ride in the car free, as a perk, iff you watch the educational material and pass a test on it. This would be assessed during the ride via onscreen multiple-choice questions; get less than 50% correct (or, turn it off) and you have to pay for the journey!

[eric_h]

The crap they show in the back of NYC taxis does seem to fit the bill (short 2-3 min videos, changes fairly regularly, though heavily mixed with advertisements). It is crap, but I imagine once there are driverless cars, the format will gather interest from more creative sources.

[seanp2k2]

Why use it for creative purposes when you can use it to show ads? Talk about a captive audience. I'm betting that Google is going so big into driverless cars so they can show you ads on the windshield once it's proven + accepted as safer than human drivers. It might take 20 years, but they're opening up a new advertising channel.

[crshults]

I always thought it would be cool to play an on-rails first person shooter where the "rails" matched the road you were travelling at the time.