[throwaway239842]

>Just ask yourself, how high of a percentage of users sharing direct phone # would cause a growing company to collapse?

The problem isn't that going direct decimates your customer base, it's that it takes your absolute best cleaners out of your system, so that you're sending a lower-quality experience to your customers.

I'm not sure that Japan and the United States are comparable here... the pride taken in one's work, and the overall level of customer service, are astronomical in Japan, it nearly made me physically dizzy to see. Both your cleaners and your customers are hard to compare to their US equivalents.