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Posting with a throwaway to address a few realities: 1) I used Handy to book a cleaner for the first time -- I loved her, she did a great job, and I immediately cut out the platform and hired her directly. I felt a little bad about it, but not enough to not do it. Handy got a single transaction out of me, for what is now approaching a year of work. Transaction-fee marketplaces work best where there isn't a natural inclination towards an ongoing relationship (Uber, AirBnB, eBay). For example, on AirBnB, I'm actively looking for a different adventure each time, so it's hard to cut out the platform. When I'm traveling on business, it's the exact opposite, I'm looking for a reliable, consistent experience with no surprises. That's why hotel chains try very hard to ensure a completely consistent experience between stays, and even between hotels -- so that I can book a Westin anywhere in the world and know that I will be getting the exact same bed: https://www.westinstore.com/westin-heavenly-bed.aspx 2) Homejoy is at a disadvantage because they cannot hire illegal immigrants, and cannot pay them under the table. Under-the-table payment, and illegal immigrants, are common in all cash service business, this is no exception (My cleaner is not an illegal immigrant, since she was able to work through Handy, but she always shows up with a different partner, and very few of her partners speak any English -- I suspect that at least some of them are not licensed to work legally). I also suspect that she does not report everything, or anything, on her taxes. 3) Home cleaning is a high-trust business and one where I'm likely to want the same cleaner each time. The marketplace is interested in sending me a different cleaner each time. The company's needs are in conflict with its customers needs. |