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by serkanh 3984 days ago
Any type of business that based on being intermediary between buyer and seller run the risk of "losing" customers. This holds especially true with service business. I ran a nationwide lead generation service which basically matches POS/Payment processing companies with retail/restaurant business which was purely performance based. No initiation fee, no monthly fees to enroll with only 5% commission on the closed leads. And guess what; even if i sent the business tens of leads (averaging $7000 value with at least 40% profit) per month they resorted to either not pay or simply became incredibly sloppy on follow ups so i required to be in the loop. I may have not bring in any additional value to acquirer of the service, but for the service provider i was offering them a qualified business opportunity which they would not otherwise obtained.