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by thingylab
3986 days ago
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Any practical reason you'd want a "non brand related" index? The way I understand it the Big Mac index is pretty good because it casts a wide net from the cost of producing (or importing) food to the price of labour, and everything in between. I doubt you'd get that with a potato. |
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So, using something like the potato would eliminate that sort of "bias" to the product, as no one party controls the potato, and thus couldn't artificially set the price higher at a whim. If the price of the potato rose, it would be because the whole market reacted to some changes to transportation or production costs, not because management has decided that they want to build their brand as being expensive and exclusive (which we know happens with a lot of brand products).