It's very easy, civil disobedience is one of the fastest ways to change laws. Especially if you have a large base of support, which uber has. Uber uses civil disobedience very well to achieve its goals and move into new territories. Just because we aren't talking about freedom or human rights doesn't mean that this isn't the same exact behavior.
I think of civil disobedience as a way toward justice where an obvious and protracted injustice has existed.
While I think there are good things about Uber, like breaking the Taxi co monopolies and lowering the barrier to entry for anyone to become a taxi driver, it would be a stretch, a big stretch to comparing how civil disobedience can help to bring change where civil injustice exists and allowing a company to co-opt this mechanism to enable it to enter markets more easily.