[RobertScoble]

Dell says they make millions of dollars with their Twitter account. I talked with Zappos' CEO Tony Hsieh and he says Twitter is so invaluable to his business that they force all their new hires to use it. I could go on, there are tons of books about how good Twitter is working for businesses. There's a reason why businesses from CocaCola to CNN are using Twitter. I guess you have other data, though, and the rest of us are just doing good merlot or something.

If no one is using Twitter why does my Tweet stream move so fast 24 hours a day?

And, as for lame and anemic marketing materials, I figure that people got the point with just those words. I guess I have to post the lame PPT for you to be happy, but I was trying not to personally embarrass the individual companies.

[Confusion]

Dell says they make millions of dollars with their Twitter account.

Have they explained how? Did that explanation make sense? Could there be a reason or situation in which the person you spoke would just say this?

I talked with Zappos' CEO Tony Hsieh and he says Twitter is so invaluable to his business that they force all their new hires to use it.

And anyone, including you, can name a dozen companies that are doing very well, despite not being on Twitter or even considering it.

I could go on, there are tons of books about how good Twitter is working for businesses.

The number of books is not a good indication for the success of a technology. I'd even say that the more books that need to be written to convince us, the less likely it is to be true. Smells like an attempted self fulfilling prophecy.

There's a reason why businesses from CocaCola to CNN are using Twitter.

There's a reason why dozens of other succesful business are not using Twitter?

If no one is using Twitter ... Straw man.

I figure that people got the point with just those words.

But in fact people are getting confused, because the words do not describe what follows. The paragraph hinges on two thoughts, which may leave the casual reader with 'he didn't actually support that claim'. I was interested in discovering what you considered 'anemic' and didn't find it. That's bad.