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by GordonS 3990 days ago
What's considered a good CTR?
1 comments

Well, it really depends on the targeting. For instance, if you have brand keywords, you should at least have 30% CTR. Overall, I would say that a CTR around 2-3% for search and 0.2-0.5% for GDN should do well. But again, this can vary extremely from case to case.