[chralieboy]

According to the press release, they describe themselves as "San Francisco’s leading office catering service."

Unless they plan on dramatically expanding their product offerings, "Improve[ing] the Health of Humanity" sounds like disingenuous marketing-speak.

Don't get me wrong, catering is important and meals are a great way to bring employees together. Having used Zesty, the meals are from local restaurants and, though there are healthy options, there's lots of greasy options available.

[langer]

Hi there, one of the founders from Zesty here. There is definitely some variety in the level of healthiness of our meals, and this is something we want to keep increasing over time, evangelizing healthy eating as we go. However, in order to have a significant impact, you need to operate on a large scale. We've learned from trying that you can't get most companies to adopt a service that is too extreme on the health side. It's too much of a behavior change for most people. Compared to what our clients were eating before, we are a significant step in the right direction, and we intend to keep taking bigger steps here over time. We're excited about the progress we've already made and look forward to how much more we can make with this funding.

[CPLX]

They are sending lunches to office buildings and making the world a better place[0]

[0] https://www.youtube.com/watch?v=IXuFrtmOYKg

[AndrewKemendo]

Considering Zero Cater used to continuously market themselves as a group that would "feed the world" [1] I'd say Zesty is quite demur in comparison.

Why are these catering companies branding themselves like charities?

[1]https://news.ycombinator.com/item?id=8733320

[bryang]

So, you're basically telling me their marketing copy is as Zesty as their business name?