[sunir]

That's just semantic framing. Non-technical is a word used from the point of view of engineers, the primary audience on "Hacker" News, who naturally value technical skills the most.

You could reframe the engineers as being non-revenue. Because businesses exist to generate revenue, suddenly they are less important than the business people. Plenty of Silicon Valley companies value revenue-side personnel more than engineers, like Oracle, Salesforce, Intuit.

True. Engineers should learn sales and marketing. Business people should learn how to code. But at the end of the day, having enough depth and expertise on your team to cover your bases is what's required, and really that requires specialization.

I'm a compsci who's a CMO now, so I understand people in the different roles.