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Alexis Ohanian has long been a proponent of viral marketing and native advertising on reddit. It's a very common thing for companies and movie stars to do AMA's in order to promote whatever they're working on. I'm willing to bet Ohanian wanted to make AMA's of this sort pay to play if they already weren't, which led to some friction with Victoria. (Of course this is only a theory.)

Here's him talking about marketing. https://m.youtube.com/watch?v=IyyIGg12QZw