[soggypretzels]

That is my biggest thought. If this is oriented to hackers, let me own the thing so I can do some really cool stuff with it.

[tyho]

I hate this user hostile trend among hardware startups, that is requiring/involving third party "cloud" infrastructure for no particular reason other than to extort money out of customers.

[dotBen]

for no particular reason other than to extort money out of customers

Yeah, isn't it terrible that there are companies trying to get money out of customers... :P

My comment is tongue-in-cheek but the macro point here is why should a company that invents something or provide a value need to do so in a way that minimizes their profit margin?

[mng2]

The hardware sounds dead simple, not to mention cheap. The service is the actual product here.

[PascLeRasc]

I don't think the hardware is simple. How would you design something like this? I've thought about this problem for years and no elegant solution has occured until I saw this.

[icelancer]

Hmm? Two beams detecting directionality + WiFi?

[afar]

Hardware's intentionally simple. We've even considered open sourcing it :).. [Density founder here]