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Based on this, then everyone is an expert now, all you need is an opinion and an URL. So a random 19 year old's opinion is as valuable as an expert? Practically, of course not, but your arguments is that online, it doesn't matter. Expert and non-expert are the same. If that is the case, then its not cynical to say lowbrow content (even fake content, e.g. Clickhole) will beat quality content in the long run. I would rather get my Movie review notes from knowledgeable people than from a random responder at Yahoo Answers or a random YouTube video grapher ranting about Avengers and Female Ghostbusters, but if you really believe amateur content beats anything else, and the primary survival metrics are advertising dollars and scale, then nothing will survive because nothing would scale. In the scenario you describe, what content scales? Whatever ends at FB?