[rebecca_d]

One of our co-founders is a wonderful web designer and, trends aside, the first question he asks his clients is 'who's going to be looking at this site?' The second question is 'who do you want to look at this site?' Everything from font to layout is designed to reflect the answers to these two questions.

I wonder about if websites in the future will be customized as the site loads to fit your personal tastes in color, font, style, content. An automated graphic design that can be deduced from your web behavior and that of others. All our Ycombinators would look different. Its seems both feasible and probable. Gate's recently talked about the 'personality' of the future computer. Reminds me of the Psychology of Crowds work Aggregate Knowledge is doing (per an earlier post on Kleiner Perkins).