My guess is she means they don't need authorization to install it if it is a web app, where as a desktop app may need company sign off to install software.
In any case, if a company is using an app like theirs (FrontApp), it would be stupid for IT not to authorize employees to install it. The particular point really doesn't apply to this sort of tools.
It's more friction. Instead of waiting for IT to approve something when they get around to it, if in fact they do approve it at all, you can start using it now.