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by paulsutter 3993 days ago
Yes and you could almost say Myspace moved too fast, chased after local maxima (rapid A/B testing) and pursued vanity metrics (registered users). In contrast, Facebook stepped back enough to have a real vision, and carefully chose the right metric (active users). DAU and MAU are industry standards today, but back then it was a bold and careful decision by Facebook.
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What's DAU and MAU?
Daily / Monthly Active Users.