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by jeffmould 3991 days ago
1. A blog is simple and having one or two people write one or two articles a week on "hot" topics will go a long way to generating revenue and building traffic. You should never doubt the power of a blog.

2. Seeing the prices is an enormous turn off. I get what you are doing and I can definitely see a benefit to being straightforward with the pricing. However, you are not building a simple 1-3 page website. You are probably getting visits from people looking for pricing comparable to the 1-3 page website, and not a mobile app.

You also say in the first sentence on the site your goal is to build small to medium mobile and web applications without breaking the bank, but then I see the price tag. I am not saying I don't think your prices are fair, it is a matter of perception though. You may want to show the types of projects that can be completed with each package. Even if you are going to stick to the pricing, I would remove it entirely from the site. Put a "Contact Us" button there instead. This forces the customer to reach out to you, at which point you can offer them the package pricing. If they don't seem interested based on the pricing, you are then able to speak directly with them to get an idea of what they are looking for and maybe come up with a price that does work for them. Otherwise you are potentially losing customers coming to the site, seeing the price, and leaving altogether.

3. Your target market is probably not going to be on Facebook. I would go after a LinkedIn crowd honestly for your advertising.

4. Put some case studies together for the site. It looks like you have had some pretty big name clients.

5. I find it difficult to price web/mobile development into a fixed price/benefit model. Every site and every company's requirements are going to be different. This may cause some perspective customers to feel "boxed in" with your model and think that you are not open to doing what they are looking for.

1 comments

Thanks for the suggestions Jeff.

We have a few big name clients, but the size of the projects we've done for them don't necessarily reflect that, so the case studies are tough to pull off.

I never thought of the pricing like that, but definitely going to put my thinker on around it.

No problem.

The case studies don't have to be in-depth, and you could really limit it to 1 page, just showing off what you did and the result. If possible show a study for each package you have and how get a quote from the client on how much money they saved using your pricing model compared to other quotes they may have received.

Regardless, I still think the best approach is to drive the potential customer to contact you. By just hiding the prices and having them reach out to you, it gives you an opportunity to close the sale personally. Whereas, if they come to your site, see the packages/prices, are confused or think the pricing is to high, they will leave without you ever getting a chance to close the sale.

One last item I thought of on your packages. You and I both know the packages listed are for mobile applications, but I would clarify on that to the website visitor. If they are looking for a 1-3 page website, the price is going to be an immediate turnoff, and the way the site looks now it is not clear those prices are for mobile development, IMO.

> how much money they saved using your pricing model

Ah, that's a brilliant idea!

> If they are looking for a 1-3 page website, the price is going to be an immediate turnoff

That might actually explain what could be happening at the moment. Potential customers are scanning the content and not noticing the headline explaining that its for mobile services.

Our designer is taking all this feedback and making changes, we'll probably roll it out early next week.

Thanks again for your input, much appreciated!