[dulse]

Interesting. What was the project? I'd love to learn more about it. Feel free to email me if you don't want to leave info in comment thread (email is in my profile).

I think the scale issue is a technology problem... it's finding the right algorithm or model that scales itself vs. being human driven. You might be able to do the latter for a while to build the audience, though, and slowly replace it with the former over time (to help with chicken / egg problem).