[jackvalentine]

People don't buy a drill, they buy a hole in the wall.

People don't buy the best most perfect fancy publishing platform, they buy something that lets them publish their content and move on with their lives.

I think the success is pretty self-evident?

[4ndr3vv]

Where can you buy holes for your wall?! "People don't want a drill they want a hole in the wall."

Sorry for pedantry, but think it helps with the metaphor.

[jackvalentine]

You're right - that was pedantry.

[rawTruthHurts]

It definitely helps, thanks.