Given the time we’re spending on busy scripts, we’ll inevitably be involved in writing bad copy; sometimes it’s impossible to overcome the realities of speed and deadlines. Thousands of minor creative failures happen every day in typical American copy, 94% of them involving human error, and as many as 55% of them go unreported. (And we think this number is low; for more, see here.) In the six years of our project, we’ve been involved in 14 minor grammatical errors of more than 1.8 million words of autonomous and manual writing combined. Not once was the autonomous writer the cause of the error.
(CA regulations require us to submit CA WG form OL316 Report of Copy Error Involving an Autonomous Writer for all errors involving our writers. The following summaries are what we submitted in the “Copy Error Details” section of that form.)
Given the time we’re spending on busy scripts, we’ll inevitably be involved in writing bad copy; sometimes it’s impossible to overcome the realities of speed and deadlines. Thousands of minor creative failures happen every day in typical American copy, 94% of them involving human error, and as many as 55% of them go unreported. (And we think this number is low; for more, see here.) In the six years of our project, we’ve been involved in 14 minor grammatical errors of more than 1.8 million words of autonomous and manual writing combined. Not once was the autonomous writer the cause of the error.
(CA regulations require us to submit CA WG form OL316 Report of Copy Error Involving an Autonomous Writer for all errors involving our writers. The following summaries are what we submitted in the “Copy Error Details” section of that form.)