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by fennecfoxen 4001 days ago
https://www.uber.com/ take a look at that-there all-caps branding. It's pretty prominent in the app, too. (At least for UBER as an overall brand - uberX and the like are gladly lowercased.)

Though they do use lowercase in some minor text. Still easy enough to make the mistake, though.
2 comments
appletree 4001 days ago
That's just the logo. Looking at their legal documents is just Uber Technologies Inc.

http://newsroom.uber.com/wp-content/uploads/2015/04/FormRule...

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freehunter 4000 days ago
Everything on their home page is in all-caps, not just the word Uber. If you look at press releases, their social media accounts, their emails, anything other than their all-caps homepage, it's shown as Uber.
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