[hsod]

Celebrity AMAs are the biggest way Reddit gets media exposure. I would think investing in making them run smoothly would be a high priority for Reddit.

[darkmighty]

Yes, unless you could automate "Contact courteously celebrities, explain everything, answer questions, and guide them.", it should be money very well spent for Reddit.

[Sharlin]

Never mind getting the celebs to want to interact with said automaton as opposed to a living, breathing person.