[onion2k]

For the same reason they don't make washing machines, or sell apples, or build houses - they believe their money is better spent on other things. Apple think they'll make more money in the long term innovating on consumer electronics.

That said, I wouldn't be at all surprised to see an Apple car within 5 years of the first autonomous vehicles going on public sale.

[minthd]

Maybe we'll see an Apple car. But i suspect in general ,that self-driving cars and especially taxis would push the car market to derive much less value from branding and marketing and much more value from hardcore technology with design being much less a differentiator than today - at least for the mass market.

But even if Apple sells cars to 5% of the population , it could be a big business for them.

[OscarCunningham]

>i suspect in general ,that self-driving cars and especially taxis would push the car market to derive much less value from branding and marketing and much more value from hardcore technology with design being much less a differentiator than today

Why?

[XaspR8d]

A lot of people have hypothesized that autonomous vehicles will drastically change the economics such that daily car sharing/rental will be cheaper than car ownership, and similarly convenient. This might in turn lead to a decline in car culture and personal car ownership. With a larger percentage of vehicles being owned by companies (or at least by individuals who are often loaning out their vehicle to the network), the distinguishing factors in the market may shift away from personal taste and lean more heavily on efficiency and safety and gadgetry.

A lot of hypothetical guesswork in there of course, but those are the kind of ideas I've heard lately on the matter.

[flycaliguy]

I see where you are coming from, but I wonder if Apple will play it's "luxury brand" card and cater not so much to the masses but to the wealthy. Privately owned self driving cars will definitely be preferred among those with wealth in the future. Sort of like owning the latest iPhone, it will be a status symbol that will also attract those for whom the cost is illogical beyond status.

Also China.

[sigkill]

So... in the future with all cars almost autonomous, I'm wondering will there be a resurgence in motorcycle touring culture?

[OscarCunningham]

I suspect Apple etc. will deliberately create a rental car status competition.

[minthd]

We already have rental car status competition. It's called a limo service.Not very popular.

[ForHackernews]

What model of car was the last taxi you took? Did you pick that taxi because of its stylish design? In contrast, were you impressed that the driver knew a shortcut to avoid traffic by getting off one exit early and going through a parking garage?

[OscarCunningham]

Actually, I am surprised by how nice taxis are. I never find myself in an "old" taxi. But perhaps it's just that the heavy use wears the engine out before the exterior loses its shine.

[dsfyu404ed]

Generally the interior is the first thing to get trashed.

[ruacartoon]

Last taxi I took was an UberBlack Mercedes Benz. I paid extra because I prefer riding in a new and comfortable car to riding in a five year old Honda.

Just as the Mandarin Oriental doesn't compete with Motel 6, there will still be markets for a wide variety of cars at a wide variety of price points.

[puranjay]

Isn't one big deterrent simply Apple's lack of data? Google, by contrast, has all the data it needs about riding habits, maps, etc