[eli]

I don't follow the question. Why doesn't Walmart?

[minthd]

Apple(and Google) has unique advantages as the owners of the major platforms, and and major mapping apps, with access to all travel data. Those are major building blocks of such a travel service.

[toomuchtodo]

Mapping data isn't travel data. One is useful for representing the world, the other is only useful for marketing data.

[dylanjermiah]

What access does Apple have to travel data?

[minthd]

It has access to all the location data of each of it's users.

[untog]

Except that they've made a big deal lately of differentiating themselves from Google by not using your data.

[dylanjermiah]

That's what I thought, unsure if it's true. But Tim Cook was making a big deal about the lack of data collection.