[curiousjorge]

Interesting, is it fair to say that for enterprise customers, the bulk of the cost comes in the form of support & training?

I've seen a CRM company that sold their software for 100k/year but the actual software license is only like 20% or less and the remaining 80% was training and support.

So in this case letting go the license fee in return for marketing to adopters who now will turn to you for help.