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by MichaelCrawford
3996 days ago
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Dave Johnson of Working Software was a direct mail marketing expert. He once explained to me that the reason advertisements coomonly say "BUY NOW! DON'T DELAY!" is that it results in significantly greater sales. It's known as a "Call To Action". Without such a call to action, many people will not know what to do after reading a direct mail offer letter. |
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