| How would you sell Park & Eaton's services to yourself? I sometimes get most creative when thinking about myself as the customer, particularly because I personally do not like buying things. It takes time to generate attention on social media without controversy or craziness. Hang in there. You have a great logo (hooray for spaceships!). Your website is also clean (not too overwhelming) and easy to navigate. I would recommend first selecting a few small businesses that you would like to have as clients. Can they understand your website - your message? I ask this because there are some areas where the wording can be rephrased. Especially with small businesses, you won't just be selling to technical people, but you will be selling to busy people. Examples are powerful. These don't needed to be displayed publicly, but have something ready (and interesting!) to show potential clients what you can do. I don't see a problem with your two interests: security and usability auditing. Some people may advise you to focus on one or the other, but this is IMHO. If you are willing to write blog articles, would you consider writing and submitting articles to other sites, like the huffingtonpost.com or medium.com? You want to make it as easy as possible for people to find you online; it doesn't take much for a website to get lost. Ultimately, to get your first clients, I'd recommend treating each one with a lot of personal attention, and showing them that you truly care about them and their businesses. When you initiate contact with them (try to get a meeting, invite them to lunch or coffee, offer a contest, etc.), present your services as accessible, valuable, and profitable - a direct way to help their bottom line (with metrics to back you up). Even without client history, you can do this by doing old-school research and by being as prepared as possible for misinterpretations and specific concerns. Good luck! |