[ejcx]

Isn't this a problem that is hopefully solved by the huge number of new TLDs. I think it will eventually be a non-problem.

I have seen some many startups using .co, .io, and even an early stage using a .technology. I actually saw Harris Teeter, The Grocery Store, opening a new location in Northern Va and advertising that it was hiring with giant banner that said "harristeeter.jobs".

.com is here to stay, but there is still room for more top-TLDs