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by x0x0
3998 days ago
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A few hundred million for what -- a largely unmonetizable high traffic website full of tantrum throwing racists, bigots, and pornographers? They don't make much money from ads (they were unprofitable through at least 2012 afaik) and probably can't monetize that way -- even past the brand safety issues, it's still a forum that would feel lucky to get perhaps 50 cent cpm advertising on US traffic. I'd be shocked if they could clear 50 million, and that would be from someone who was going to fire the majority of employees and just run the site out. Particularly with digg's example of how fickle internet users can be. I'm aware it was invested in at a 1/2 billion valuation, and good luck to them, but I stand by my analysis. |
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Reddit is growing and would continue to grow really quickly. There's no competition in sight. Owning the discussion backbone of the internet is massively valuable, comparable at least to WhatsApp I'd say.
Can it die out due to massive exodus? Sure, but something similar will replace it. And for each iteration (slashdot,digg,etc), those websites have become larger and more consolidated. It's fair to assume at some point it will reach long term stability (particularly if it's properly managed).