[chris100]

crunch pad was a terrible name

Actually, it had two huge benefits: a lock-in for early adopters, and it is memorable. Don't discount the second benefit. Once enough early adopters talk about it, the general public will come to remember the name. This is extremely important for a consumer product.

(remember the FatBrain naming story).

[rbanffy]

It would also, presumably, widen the audience of TC through the name association.

Not a bad idea. For TC, at least

[pchristensen]

Please share the FatBrain naming story :)

[jplewicke]

They used to be called "Computer Literacy", which was so un-memorable that half their customers couldn't remember buying stuff there.

http://www.computeractive.co.uk/information-world-review/new...