[TimJRobinson]

This would be awesome as an alternative to Facebook having all your likes / personal information and other companies tapping into that. Imagine if you stored all of that in Enigma instead and only gave it to the companies you trusted.

So you could store your own list of favorite music bands in the cloud and share that with say spotify or pandora to get personalized recommendations, but nobody else knows about it. Then you store your favorite authors in another location which only amazon has access to. Or your medical records could be kept in the cloud and only shared with your personal doctor, then easily transfered to another doctor if you switch.

This seems like a great solution for storing these small pieces of personal information in the cloud without having to give them all to a central authority like so many people do with Facebook currently.