If they had truly solved this problem they wouldn't need to take you to "the big game" to do sales - you'd be taking them to "the big game" to be customers...
Not really, just an auto-tiering hybrid array, next generation storage subsystems i.e. those leveraging NVRAM are where we will likely stop talking blocks and start talking bytes just like we do to DRAM today. To get the greatest benefit of NVRAM the entire IO stack needs overhauling.