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by lessthunk
4003 days ago
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The smarter players measure and target accordingly. The rise of RTB and 3rd party companies or your own JS solutions let you cherry pick what you want, or you simply bid much lower (if at all) on traffic you consider not valuable. This is mostly a problem for unsophisticated players and exaggerated hype originating from players that support tracking view ability, etc. |
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Aren't most customers of online ads unsophisticated users? The solution could of cause be to let a professional online ad company run your buying, but then you still don't know what they're doing with your money.
I believe that most of the people are running their online ad buys as if they where bus stops ads. That might be wrong to, but that's where the business needs to start.