[marrs]

How can you possibly believe that there is a contract. If I send you a link to an article I think you might like, and you click on it, do you really believe that in doing so you have just agreed to whatever Terms & Conditions are waiting for you on the other side of that link?

Just to be clear, you haven't.

[kbenson]

No, I don't believe the loading of a website automatically confirms my agreement with the terms of a contract. On the other hand, when the contract is made clear, if I take what is offered then I believe I am bound to the terms. Inthe case of website advertising, it's ambiguous, which allows people to hand-wave it away, but not so ambiguous that you can't realize you are taking something without having to pay the costs. So who's paying the costs? There is an implied contract[1] when you take services from someone who expects compensation in some form.

1: https://en.wikipedia.org/wiki/Implied-in-fact_contract