[buckwilson]

You just need to weigh the scope and reward of individual things. Some things are worth waiting for, others aren't. From a hype perspective a journalist can help you understand what your experience is missing for it to be considered a success to them.

For instance, before we launched a version of our software, we spent two months working on security mechanisms to make sure it couldn't be stolen or pirated or hacked. While security is important, it was a mistake for us to take it as seriously as we did, and we wound up wasting those resources in hindsight.