[orthecreedence]

Well, perhaps Lush Cosmetics bought it and doesn't want to own up to it now that there's a PR stink.

I understand that those URLs are Google's property to give out to whom it pleases, but the whole thing really stinks of some hidden deal between the two companies.

[AshFurrow]

Lush specified to the BBC that they didn't request the URL. They could be lying though.

[orthecreedence]

Yes, that's what I'm saying. I think they lied about not actually wanting it, and they paid Google (err, asked the "algorithm" politely) to change the URL to their ownership.

[AshFurrow]

Could also be some social media intern asking, and now they're covering their tracks.