[mbq]

The execution could be better, but it is certainly not a stupid idea. GA code is esentially a concealed, unconditional transmit of the user data to a third party, and allowing this third party to intercept and modify your communication; pretty high price for a few colorful piecharts, and certainly something that deserves a disclaimer.

[tombrossman]

GA's Terms & Conditions make disclosing use of the product mandatory but this has to be the most widely ignored and unenforced rule I've ever seen.

If a lawyer somewhere figures out how to parlay this into a class-action/privacy issue (maybe Europe?) they are going to be filthy rich since this is so widespread. Even government websites use GA and fail to disclose it as required.