[pjc50]

How do we make a household capable of being an Amazon

Put a sysadmin in every household. Personal servers have been a thing in geek houses for decades.

We're starting to get more domestic computer appliances: PVRs, consoles, home NAS gizmos, increasingly smart routers. Nest. Smart lightbulbs. However, because very few people have the skill, time, and inclination to manage these things, they're subject to the management of their OEM. Who will do the profit-maximising thing.

[austinjp]

I suspect we'll see a new service industry spring up to provide installation and support of exactly these types of offerings. It's subtle already out there, I'm just unaware.

"Services" are wrappers around "solutions" which are wrappers around a collection of products. People generally don't want to learn to install 10 different products, or even 3 different solutions. They want one service provider, and they're happy to pay a premium for that.