[rajathkm]

Most people are becoming desensitized to the power of their vote to actually do the research as to who is the better candidate. Nobody seems to care as long as they are not directly affected in their day to day life. Reactions flare up for issues which become popular in the social domain, the issue settles and everybody forgets and moves on

[retroam]

We are all terrible at decision making especially on complex issues. I would guess that people doing deep 'research' are still making shortcuts as well (they just don't realize it). The key here is that the aggregate of terrible individual decisions should point to a better overall decision. Which is why increasing turnout is really important

[joelrunyon]

Obligatory plug for "isidewith." It's the one thing I've seen make people actually vote for the candidate that represents their views:

http://www.isidewith.com/political-quiz

[areyousure]

I agree. I believe this site is excellent.