[lifeisstillgood]

I'm a bit lost. I enjoyed the coke and Apple discussions and their clear emphasis on experience and clarity of product, but he (she?) then just ignores it and goes for a mess of a cube that represents a hex grid where you push monsters into water and ...

I read 1/3 of the article and still do not know what the darn game is nor why they have three really similar logos, nor how the logos seem to be at odds with the in-game designs and themes themselves. and the German version?

so, branding is hard. that's my take away.

edit: so I reread it a bit more carefully... much better.

the confusion is, well if not intentional then at least faithful to his learning curve. one thing that stands out is that the name and brand must convey the mechanics of a game. which I had not thought of before but does seem accurate. angry birds is always with a catapult.

I am wondering if that applies outside of gaming - and if so what?

My second takeaway - no surprises. get what you expect.

my third takeaway - much much better with characters in it. waaaay better